Granted, the term 'Make-Up' usually arouses instant imagery of femininity and despite the consistent modernisation and acceptance of the usage of make-up by men, this perception is not easily shifting.

However, If you look at the bare bones of the term, it implies no reference to it being the sole use of women worldwide. From an objective stance the term 'Make-Up' merely prompts you to think of improvement, betterment and put simply, a method of enhancing what you already have.

The Definition of "Make Up" (provided by Collins) reads "cosmetics, such as powder, lipstick, etc, applied to the face to improve its appearance". Arguably, even the reference to 'lipstick', being used on mass by women the world over, provides the insinuation that it's directed at women. However, if you look at the term 'make up' in context then it is Universally unisex. Male actors apply make up as mandatory routine prior to going on stage; in fact, the definition for this specifically pays reference to male utility: "used by an actor to highlight his features or adapt his appearance" - this also emphasises the benefits of use.

Undoubtedly it's the term that is the hurdle to proving that make up is now perfectly acceptable for the unisex market. Men should use make up. It's connotations and reasons for usage are definitely universal and sometimes overtly masculine, such as: improvement, advancement, adapting, enhancement and embellishment.  

In April 2011, 2,000 females were asked why they wear make up. The answers, although determined by a female audience, do provide core reasons why anyone should wear make-up, regardless of gender:

61% said because 'it makes me feel more attractive/glamourous/better groomed'

55% said because 'it gives me confidence'

44% said because 'it covers my flaws'

(Mintel, Colour Cosmetics UK, August 2011)

So with all that in mind, break your own trend and improve your appearance. Stay ahead of the game and look out for up to date news, ideas and gossip here at our mens make-up blog and get involved!