Voted our best cleanser for men for 2011 this summer by our members, Clarins Men welcomes your face into the 21st century with this ‘groundbreaking’ product ; redefining cleansing technology and ingredients. This cleanser should be used twice daily to ensure your maximize this products potential and ensuring your skin and appearance reap the rewards. To what degree you wish to use men’s make up really doesn’t matter without a good skin care regime. ensuring your own skin’s naturally healthy and energetic look is vital to ensure you are not playing catch up at the point of make-up application. Amongst this skin regime we recommend a good quality cleanser like this one to boost your own skin’s performance. This will promote a smoother, hydrated and blemish free complexion leaving you ready to fight any battle and allow your skin to provide the perfect foundation for a flawless and masculine finish. So what makes this cleanser different and worth paying the price tag? Firstly, it’s full of smoothing properties to maintain the skins’ defence against chemical impurities any man may inadvertently come in contact with throughout his hectic day. Secondly, it rebalances your skin’s hydrolipdic film upon application ensuring a more natural finish to your skins’ look. As you sleep your skins’ hydrolipdic film rejuvenates naturally, therefore this cleanser promotes a more fresh, ready and healthier look, very similar to one in which you will experience after a long sleep for example Finally, Clarins; formula contains natural plant extracts and pure vegetal ingredients to restore your skins natural PH balance one of the biggest causes of aging. So take the first step towards a great complexion and healthier looking skin by buying the first building block to a new you.