In an age of ‘brotox’, manscaping and ‘manpering’, there’s little surprise that concealer for men is starting to become common place in the average guys wash bag. I’m not ashamed to say that it’s very rare that I’ll go out the house without having a little touch up in some way, shape or form. Whether it’s to hide a blemish...
Who are your customers and why do they use make-up? We have a real mix of customers. The first group are teenage guys suffering with spots and acne and in need of products to cover them. The gay market makes up about 30% of our customer base. The bulk of the remainder are a mix of middle-aged gentlemen wishing to...